You can have the most wonderful website in the universe but whats the point of it when no one can find it?
OCM can help you improve your web sites natural organic web traffic. What we wont promise is we will get you to the #1 spot of any search engine for any keyword if anyone says they can get you there and keep you there then their either using Black Hat Techniques or It's going to cost a fortune each month to keep you there or their turn off all their search engine optimization....
Contact OCM to discuss your web sites search engine marketing requirements.
What is SEO?
Search engine optimisation (SEO) is a way of improving the volume and quality of traffic to your web site from search engines like Google via natural/organic search results for targeted keywords.
OCM only employ White Hat Techniques these can include adjusting your web site's
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- Coding
- Presentation
- Structure
- Fixing problems that may be preventing search engines from fully spidering your site (indexing)
- Adding unique content
- Site linking
Studies involving tracking users eye movements have shown that searchers will scan search engine results pages from top to bottom and left to right, looking for a relevant result. So your website placement at or near the top of the rankings therefore increases the number of unique users who will visit your site.
Although more search engine referrals does not guarantee more sales or enquiries as your service might be local to your area for example if your service is located in Colchester Essex then you may not know there are at least 3 other Colchester's in The United States so you may end up getting traffic from those places.
White Hat SEO can be summed up as creating content for users, not just search engines which then makes the websites content easily accessible to the search engine spiders making them search engine friendly.
SEO is in many ways similar to web development but generally web designers aren't SEO Complacent they main purpose is to make the website look pretty.
Black Hat Search Engine Optimizers attempt to improve website rankings in ways that are frowned upon by all the major search engines, or involve deception which is also frowned upon by all the major search engines.
Black Hat Some techniques used to try and fool the search engines include:
- Hidden Text - Either as text displayed in the same or similar colour to the background.
- Hidden Text - Either in an invisible div, or positioned off screen.
- Small Fonts - Making the font size so small that you need a microscope to see it.
- Hidden Links - Links are displayed in the same or similar colour to the background.
- Hidden Links - Links are displayed in the same or similar colour to the text or use characters such as . to link to a hidden page which has been keyword stuffed.
- Cloaking - Method which serves up a different page to search engines one that contains lots of keywords that search engines are interested in and a completely different page to the human user.
- Spamdexing - Methods such as link farms and keyword stuffing that just harm search engine user experience.
- Search engines look for sites that use these Black Hat techniques and may remove the site from their indexes. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.
- Even large companies use black hat techniques one example that made a lot of Germans cry was BMW Germany and Ricoh Germany where both removed from Google's search listing for the use of deceptive practices. That's cloaking to you and me!.
How did they get caught? well some competitor dropped them in it and rightly so.
Both companies where however restored to Google's listings after they quickly apologized by groveling around like Smeagol (Gollum) whilst fixing the offending pages super quick and then promised never to do it again in German.
- Even if you think your Smeagol (Gollum) impression is better than theirs, Don't expect the same treatment if your site gets banned from Google because your using Black Hat Techniques to improve your search engine ranking.
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